The Reputation Society

MIT Press, 2012

edited by Hassan Masum and Mark Tovey

How can higher-quality news media and public discourse be achieved?

What are effective ways to evaluate products and business partners?

Can liars and cheats be made more accountable?

How can the barrage of advertising and interesting ideas be filtered more effectively?

How can the best representatives of differing points of view be found and amplified?

What risks does the evolution of reputation hold?


The Reputation Society explains how online reputation is creating new answers for all these questions. The book looks at case studies of reputation system use, and considers the risks and long-term potential of this new technology.

For discussion on why we need a reputation infrastructure and where it might take us, one starting point is the Manifesto for the Reputation Society.

For further exploration, consider these sources:


Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems.  Most Internet sites which mediate between large numbers of people use some form of reputation mechanism:  Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality.
 
But we suggest the potential utility of reputation services is far greater, touching nearly every aspect of society.  By leveraging our limited and local human judgement power with collective networked filtering, it is possible to promote an interconnected ecology of socially-beneficial reputation systems - to restrain the baser side of human nature, while unleashing positive social changes and enabling the realization of ever-higher goals.

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